IRMA C 418 is a Sydney, Australia based label which will focus on custom made designs for all women. IRMA C 418 has a collection for formal, party dress, and will soon have South Asian meets Western bridal wear.

I used to see fashion shows by the big fashion brands and they all had few things in common, size 0 to size 12 models, showing too much skin or showing none at all, only western people suit such clothes and these are the least that I could talk about. I used to spend hours in awe of those clothes and I always knew in my heart that, designing clothes what makes me happy

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Growing up as a woman, I had to face so many challenges when it came to my size, my height and even my skin tone. We women will always go through the challenges of losing or gaining weight and it isn't something we should be feeling embarrassed about. We let other people body shame us. Which is why I have my own brand that stands against the stereotype fashion where women are told, that unless you are a certain size, skin tone, ethnicity or culture "you can't wear this" or, "sorry we don't have that in your size", "this will go perfect with your skin tone", etc.

My brand stands with all the women in the world. It stands for the women of different sizes, skin tones and cultures. My brand is about bringing two different fashion world into one, Western and the South Asian!

Breaking the stereotypical ideology of fashion and empowering women is IRMA C 418 's goal.

​The idea of my label is for you to come to me for a one-on-one consultation after you decide on the design from my collection. Then we will sit together for an hour and get to know your comfort zone in fashion. I will take your measurements, discuss your style and your preferred colour. I will give a time frame when it will be ready to pick up.

​IRMA C 418 does charge a consultation fee, which is redeemable after an order is put through. IRMA C 418 will take 35% deposited of the item ordered, rest is payable upon order collection. Order can be delivered upon customers' request. I can also do a trial upon pick-ups so if any alterations are required, it can be accommodated (with extra cost).

​After you place an order, you will receive an acknowledgement e-mail confirming receipt of your order. This email will only be an acknowledgement and will not constitute acceptance of your order. A contract between us for the purchase of the goods will not be formed until your payment has been approved by us and we have debited your credit or debit card, unless paid in cash.